About Us

Company Overview

Our Mission

The mission of Dynamic Medical Laboratory is a simple one. To be a trusted partner of the medical community delivering actionable insight to manage clinical populations.

Our Vision

To promote well-being through innovative and precise diagnostic tools that enhance patient outcomes and increase medical office laboratory efficiency.

Our Story

Dynamic Medical was created in 2015 by founders Billy Cole and Jeff Howard with the purpose of providing Medical Practitioners with innovative tools to better treat patients while improving efficiency and outcomes. Dynamic Medical has grown to serve various specialties of medicine to include Pain Management, Physical Medicine and Rehabilitation, Wellness Clinics, Addiction Medicine, Psychiatry, Neurology, Geriatric Medicine, and Family Medicine.

We take great pride in partnering with the medical community to deliver state of the art testing modalities that enhance the practice of medicine. Dynamic Medical strives to be a trusted, reliable, and ethical partner to help your practice navigate todays laboratory environment.


Jeff Howard - Co-Founder and Chief Financial Officer

Jeff has a bachelors degree from The Ohio State University and an M.B.A. from Virginia Tech. He brings 25 years of experience in corporate sales and marketing with Ford New Holland, Novozymes and Automatic Data Processing. As the owner of ARCpoint Labs of Salem, he is adept at helping business owners design and administer effective drug & alcohol testing programs and works with both supervisors and employees. He is a co-owner with The Growth Group, bringing business development tools to businesses throughout the U.S. Jeff’s fitness and healthy lifestyle interests drive a passion for providing clinical diagnostic testing solutions and programs for patients and businesses.

Billy Cole – Co-Founder and Chief Operating Officer

A medical industry expert with more than 18 years of experience in cultivating relationships with medical clinicians from all specialties, Billy Cole has a proven track record of delivering superior results for his clients.

Billy is a Roanoke, Virginia native that received his Bachelor of Arts in Political Science in 1998 from Virginia Tech. Billy’s medical sales career began in 2000 in pharmaceuticals and progressed to hospital sales, medical device sales, and medical diagnostics. Billy’s experience has allowed him to gain perspective on a great number of different medical specialties. Billy’s knowledge of the medical industry paired with his clinical experiences give him a unique insight and ability to understand how to best serve his clients.

After very successful tenures with some of the medical industry’s titan employers such as Eli Lilly and Company, Stryker, Wright Medical, and Millennium Health, Billy launched an idea that would encompass his professional life’s work. That idea is Dynamic Medical. Dynamic Medical was conceived to provide medical clinicians a trusted and respected source for diagnostic testing platforms that deliver actionable insight and increased medical office laboratory efficiency.